Olivia Masih - ENT 3003

Opportunity: From my interviews, I found that commuting students spend about 45 minutes to an hour everyday waiting for buses and trying to find parking on campus. This adds up to an average of four hours every week that students waste by commuting.  A lot of commuting students (and staff) dislike having to allot that much time everyday for commuting issues. They feel like they could be using that time to be more productive. Basically, they need a more efficient way of getting to campus that wastes the minimum amount of time. The reason this problem exists is due to traffic that causes buses to not be on schedule along with the fact that the amount of parking available to students on campus is lacking. The market is primarily undergraduate and graduate students at the University of Florida who live a few miles or less off of campus. They either take the RTS buses or drive to campus. These people have multiple other reasons for going to campus besides going to classes, they are...

1) Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children? I would plan on staying with this business for the remainder of my undergraduate studies and possibly graduate studies if I stay at UF for grad school, so maybe 4 or 5 years depending on its success. I think running a start up would be great experience, especially because I don't know what I necessarily want to do for my career.  2) Why have you selected this particular exit strategy? I selected this exit strategy because this business doesn't really fit my own personal interests and hobbies so I can't see myself sticking with it for too long. However, I do think it would give me enough experience to figure out what I don't want to do and how I want to approach future businesses...

What surprised me most about Berry Gordy was that he also had a passion for boxing and before really starting his career in music, he made an attempt at professional boxing.  Based on what I read, Berry Gordy seemed very competent in being ambitious. He had a certain drive and tenacity that allowed him to pursue his dreams in different areas and be successful in them.  I was kind of confused about the first chapter which discussed Berry Gordy being unable to sell his own company. I didn't know much about him before reading this book, so I was a bit skeptical about why he was trying to sell his business at that point.  If I were able to ask him two questions, one would be if he would choose to do anything differently in terms of creating Hitsville. The next question I would ask him is how different things would have turned out if he didn't have his childhood in Detroit.  I would say that Berry Gordy's opinion on hard work would be that it isn't something that ca...

Tell us about a time this past semester that you failed -- whether in this class, or outside of this class. Don't spare any details! It'd be even better if there was something you tried several times this semester, and failed each time.  So this semester, I am taking the lovely class that is Financial Accounting. For some reason I decided to take it at UF instead of another state university like UCF where it would be considerably easier. All of last year, all older business majors told me that it was a difficult class so I kind of knew what I was in for, and they all told me to get Study Edge for it. I decided for the first exam that I didn't need Study Edge and that my study abilities would be fine, so I basically ignored all the advice that I was given. I mostly did this because I am an independent person who likes to prove that I am capable of doing things on my own, which can be a flaw such as in this case. Anyway, I thought I studied well for the first exam but whe...

What I think is next:  I think the next step for this venture would be to really try and market this to the current target audience. On a college campus, word gets around very quickly, especially with all of the social media that is used. This could really help to spread awareness to most of my market. I could also consider potentially expanding the market to people who don't have commuting issues but could use my service for their other needs. For example, I could market to students who live on campus by suggesting a scooter rental for when they need to go off campus. Existing Market Interviews: My first interview was with my roommate who takes the bus to campus. After telling her about my current ideas for this venture, she suggested that a good idea would be to figure out how the rental schedule would work. She asked if students would be able to change and cancel rental days if they needed to.  The second person I interviewed asked whether or not I would limit this to...

Opportunity: o      From my interviews, I found that commuting students spend about 45 minutes to an hour every day waiting for buses and finding parking. This adds up to an average of four hours every week that is wasted o    A lot of commuting students (and staff) dislike having to allot that much time everyday for commuting issues. They feel like they could be using that time to be more productive. Basically, they need a more efficient way of getting to campus that wastes the minimum amount of time. o    The reason this problem exists is due to traffic that causes buses to not be on schedule along with the fact that the amount of parking available to students on campus is lacking. o    The market is primarily undergraduate and graduate students at the University of Florida who live a few miles or less off of campus. They either take the RTS buses or drive to campus. These people have multiple other reasons for going to campus besi...